Looking to popularize your small business with social media posts? Nowadays, many people are quitting their 9 to 5 jobs to run their businesses. Of course, the lucrative earning potential and freedom to be a boss are two major reasons that encourage the pursuit of setting up a small-sized business. But what entrepreneurs don’t realize is that starting a small business is only half the job.
It would help if you harnessed the power of social media to spread the word about your small business online. Reliance on social media can work wonders for improving your brand’s presence on the internet. However, since over 212 million SMEs are operating across the globe, you must infuse creativity in your social media posts to get noticed amidst the massive crowd.
Social media interactions can help you foster meaningful relationships with audiences. This can boost your chances of converting prospects into lifelong customers. You can always leverage web-based video editors to produce social media videos. Here is our pick of 10 effective social media post ideas that can supercharge the reach of your small business in a brief period.
- Create short and crisp videos clips
Video marketing can prove to be an absolute boon for small businesses raring to make a mark in social media. Videos generate way more shares than all other forms of content combined. This is why incorporating video into your social media posts is extremely important. Platforms like Instagram and Facebook are ideal for sharing bite-sized videos.
Avoid sharing ultra lengthy commercial videos, as doing so might bring about a major decline in your follower count. Instead, you should produce short and crisp videos that engage viewers within the first 5 seconds. Many video editors online can help you create scroll-stopping video content from scratch. In addition, the best video making tools will give you access to a huge web-based media library.
- Run a photo contest
Running photo contests is a perfect way to increase engagement rate on social media. Accounts that conduct contests regularly tend to grow at a faster pace. For your contest, you should ask fans to share photos that show them using your brand’s products or services. Photo contests will allow you to collect plenty of user-generated content. In addition, you can encourage audience participation by announcing cool rewards for winners like an annual membership, free products etc.
- Conduct a Q&A session
You must conduct Q&A sessions from time to time to build a lasting relationship with your consumers. Encourage your followers to ask questions and respond to them promptly to keep engagement levels from falling. In addition, Q&A sessions will allow you to nurture a strong personal bond with valuable consumers.
- Mention customers in your posts
Giving special attention to your valuable customers will boost the appeal of your small business to a great extent. Bring your customers into the spotlight by mentioning them in your Facebook and Twitter posts. The best part about social media shout-outs is that they can make your business customers feel valued.
- Run interactive polls
Running polls can help you collect valuable information from followers. The information can make it easier to understand your audience’s preferences. Moreover, you can analyze poll reactions to identify potential leads for your business. What makes polls attractive is that they can be answered quickly with the click of a button. You must enrich your feeds with polls at least once a week to ensure uninterrupted user engagement.
- Share blog post links and infographics
While this may seem like an old-school idea, blog posts and infographics have still not lost their relevance on social sites. Share high-quality blog posts aimed at providing customers with valuable information about your offerings. In addition, the infographics you share online should be visually appealing so that your followers don’t get bored while consuming the data.
- Offer social media giveaways
Social media giveaways are an excellent promotional tactic employed by businesses of all sizes. Giveaways can come in handy when you want your followers to perform a particular action like following an account, tagging friends, commenting on posts etc. Social media giveaways open gates to higher engagement and facilitate more conversions in the long run. However, you should implement this idea only if you have the budget to incentivize people.
- Give people a glimpse of your company culture
If you want your audience to understand your business goals, you must share posts that highlight your company’s work culture. For example, share a video introducing your staff to the world. Also, show how various routine tasks are carried out in your office to give people a better picture of your operations.
- Interview an influencer
Interviewing an influencer is another great post idea that can make your brand the topic of discussion on social media sites. Conducting interviews on social media platforms is now easier than ever. Connect with renowned influencers in your industry who already have a strong fan following.
- Go live on social media
Almost all social media platforms allow brands to go live from their account. However, few marketers know that live social media sessions are watched more frequently than pre-recorded video content. So, go live on social media whenever you get the opportunity and share interesting insights with your followers to keep them hooked.
Takeaway
Small business owners are increasingly turning to social media sites for strengthening ties with their audience. With 4.66 billion people using the internet, it is no wonder why social media’s reach has expanded lately. However, the soaring competition among small businesses calls for a smart and creative approach.
This is where unique social media posts can come to your business’s rescue. Staying active on social media is a surefire way to turbocharge your company’s growth. First, however, you must engage your customers with the right content to maintain social media engagement levels. See to it you deploy the best online video editors to craft quality videos for your small business’s social media campaign.
Also, make it a point to implement the post mentioned above ideas to make your small business go viral on social media.